Kozan Digital Agency

    Tools & Free Resources

    Audit your digital marketing in minutes

    Start with our free Digital Marketing Scorecard, then use practical tools to track, measure, and improve campaign performance.

    Featured Tool

    Start with our Digital Marketing Scorecard to benchmark your current performance and uncover your highest-impact next steps.

    Digital Marketing Scorecard

    Score your digital marketing in 2 minutes

    Answer 15 quick yes/no questions across SEO, ads, social, website, and analytics. You will get an instant score out of 100 plus a personalised action plan.

    Instant score out of 100
    Category-level breakdown
    Prioritised action plan
    Open Digital Marketing Scorecard
    UTM Link Builder

    Generate perfect UTM tracking links

    Fill out the form and get a ready-to-use URL instantly. Save recent links locally and copy in one click.

    Instant link generation
    Local history saved
    GA4-ready tracking
    Open UTM Link Builder
    Email Marketing Toolkit

    3 email tools in one place

    Test your subject line, check spam risk, and generate high-performing preheaders before you hit send.

    Subject line tester
    Spam score checker
    Preheader generator
    Open Email Marketing Toolkit
    Email Send Time Optimizer

    Find the best send times

    Pick your industry, audience, and email type to get a day-and-time heatmap plus top picks and avoid-times.

    Day & time heatmap
    Top picks ranked
    Avoid times guidance
    Open Email Send Time Optimizer
    Ad Timing Optimizer

    Max ROAS, lower CPC

    Pick your ad platform, industry and goal to get a full heatmap, dayparting schedule, and budget distribution.

    Performance heatmap
    Dayparting schedule
    Avoid budget waste windows
    Open Ad Timing Optimizer
    SEO Audit Scorecard

    Score your website's SEO out of 100

    Answer 27 questions across six categories - technical foundation, on-page SEO, content, authority, schema, and GEO - and get an instant score with a prioritised action plan. No signup.

    Score out of 100
    6 category breakdown
    GEO and AI search readiness
    Open SEO Audit Scorecard
    ROAS Calculator

    Calculate your ROAS instantly

    Enter your monthly ad spend and revenue to get your Return on Ad Spend, break-even ROAS, target ROAS, and benchmark comparisons by platform and industry.

    ROAS calculation
    Industry benchmarks
    Break-even ROAS
    Open ROAS Calculator

    Tools FAQ

    How our free tools work, what they are for, and what to expect.

    Yes. The tools on this page are free to use for benchmarking and planning. No payment is required to run the scorecard or generators.

    No account is required for the tools listed here. You can use them directly in the browser.

    These tools run in your session for your use. Do not paste confidential credentials or personal data you would not want in browser memory. For specifics per tool, check that tool's page.

    Yes, for internal planning and discussion. Outputs are directional—always validate against your own analytics, brand guidelines, and compliance requirements before publishing or committing budget.

    Re-run after major changes (new site, new pixel setup, new channels) or on a monthly or quarterly rhythm for benchmarking, depending on how fast your campaigns move.