Cold email outreach & lifecycle campaigns
Cold Email Outreach That Fills Your Pipeline With Qualified Leads
We build and run cold email systems for SaaS and B2B brands -- from ICP definition and lead generation to sequence writing, delivery, and reporting. You get a predictable outbound pipeline without hiring a sales team. For e-commerce email setup, contact us for a custom plan.
Real campaign data from active Kozan email outreach campaigns.
Overview
We build cold email systems end to end -- ICP targeting, lead sourcing, sequence writing, and platform management -- so your team receives qualified replies rather than managing outreach infrastructure. Every campaign is tracked and reported monthly.
Campaign Snapshot
What's Included
What's included in every package
All packages include verified lead generation, sequence writing, automated follow-ups, and full reporting. Volume and ICP definition vary by tier.
ICP Definition
We work with you to define your Ideal Customer Profile -- industry, company size, job title, geography, and buying signals -- so every lead we generate matches the exact profile of your best customers.
ICP definition is included in Package 1 only. Packages 2 and 3 require your team to provide the ICP.
Package 1 OnlyLead Generation
We source approximately 5,000 active and verified leads per month matching your ICP -- with a 0% bounce rate guarantee. No purchased lists, no outdated data.
Verified LeadsEmail Sequences
We write all email copy for your sequences -- including subject lines, body copy, and follow-ups. Unlimited revisions with a maximum 2-day review turnaround. Your team approves before anything sends.
CopywritingAutomated Follow-Ups
Each sequence includes 3 automated follow-up emails per lead -- timed and spaced to maximise reply rates without burning your sender reputation.
3 Follow-UpsA/B Testing and Reporting
We test subject lines, messaging angles, and send times -- and deliver complete monthly reporting on emails sent, open rates, reply rates, bounce rates, and pipeline generated.
Full ReportingPlatform Management
We run campaigns across HubSpot, Smartlead, and Instantly -- whichever platform fits your stack. Email accounts are provided by you. If you need email accounts we can provide that as a separate add-on service.
HubSpot / Smartlead / InstantlyPricing
Simple transparent pricing for SaaS brands
Four packages designed for different outreach volumes and growth stages. E-commerce email setup is available on a custom basis -- book a call to discuss.
Pro Outreach
Best for SaaS brands ready to scale outbound
- ICP definition included
- ~5,000 verified leads per month
- 3 email sequences per month
- 3 follow-ups per sequence
- Up to 500 emails per day
- Requires 20 client-provided warm-up email accounts
- Unlimited copy revisions (2-day review window)
- A/B testing included
- Complete monthly reporting
- Platforms: HubSpot, Smartlead, Instantly
Growth Outreach
Best for brands building outbound momentum
- ICP provided by your team
- ~5,000 verified leads per month
- 2 email sequences per month
- 3 follow-ups per sequence
- Up to 250 emails per day
- Requires 10 client-provided warm-up email accounts
- Unlimited copy revisions (2-day review window)
- Complete monthly reporting
- Platforms: HubSpot, Smartlead, Instantly
Starter Outreach
Best for brands just starting outbound
- ICP provided by your team
- ~5,000 verified leads per month
- 1 email sequence per month
- 3 follow-ups per sequence
- Up to 250 emails per day
- Requires 10 client-provided warm-up email accounts
- Unlimited copy revisions (2-day review window)
- Complete monthly reporting
- Platforms: HubSpot, Smartlead, Instantly
E-Commerce Email Setup
Full lifecycle email setup for e-commerce brands
- Welcome and onboarding flows
- Abandoned cart sequences
- Post-purchase and repeat purchase flows
- List segmentation setup
- Email template design
- Platform setup and integration
- Pricing based on scope -- book a call to discuss
Email accounts are not included in any package. If you need email accounts set up and warmed up, ask us about our email account setup add-on.
How We Work
How our email outreach works
A repeatable system -- ICP, leads, copy, approval, launch, and reporting -- that runs every month without your team managing the infrastructure.
ICP and Strategy
We define or validate your Ideal Customer Profile and build a targeting strategy -- industries, company sizes, job titles, and regions. This is the foundation everything else is built on. Get it wrong here and no volume of emails will save the campaign.
Lead Generation
We source approximately 5,000 verified, active leads matching your ICP every month -- using professional data tools and manual verification to ensure 0% bounce rate. No purchased lists, no recycled data.
Sequence Writing and Approval
We write all email copy -- subject lines, opening lines, body copy, CTAs, and follow-up sequences. You review and approve before anything sends. Unlimited revisions within a 2-day review window.
Launch, Test, and Report
Campaigns go live across your chosen platform -- HubSpot, Smartlead, or Instantly. We monitor deliverability, run A/B tests, and send a full performance report every month with clear next steps.
Real Results
Campaign results from active clients
Real data from live Kozan-managed outreach campaigns. No projections, no estimates -- numbers pulled directly from active campaign dashboards.
Outbound lead generation for a US aviation services provider targeting operations managers and procurement decision-makers.
Lead magnet and patient activation outreach for a healthtech brand targeting clinic operators and healthcare decision-makers across the US.
A note on email accounts
Cold email deliverability depends entirely on the quality of your sending infrastructure. We require clients to provide their own warmed-up email accounts -- 20 accounts for Pro Outreach, 10 accounts for Growth and Starter. If you do not have these set up, we offer an email account setup and warm-up service as a separate add-on. Ask us about it when you book your consultation.
A predictable outbound system -- not random blasts
Frequently asked questions
Can't find your answer? Book a free consultation and we will walk through your specific situation.
Get Started
Ready to build a cold email pipeline that actually converts?
Whether you are a SaaS brand looking to scale outbound or an e-commerce store needing a full lifecycle email setup -- we will build a system that delivers qualified conversations into your inbox every month. Pick a package above or book a free call and we will recommend the right approach for your business.