Practical guidance on Google Ads, SEO, creative, and measurement—written by the Kozan team.
GA4
Missing UTMs are silently hiding campaign traffic in GA4. Learn the key causes of inflated direct traffic, how to diagnose attribution leaks, and how to fix them.
Browse the full archive.
SEO
Generative Engine Optimization (GEO) is how brands get cited by ChatGPT, Perplexity, and AI Overviews—not just ranked on Google. Learn GEO vs SEO, the six pillars, and practical fixes for 2026.
ADS
Stop wasting budget on 2024 tactics. Discover how AI Max, Performance Max transparency, and the end of Call-Only ads are redefining Google Ads in 2026. Learn the "Power Pack" structure to dominate search today.
Work with Kozan
Ready to grow with performance marketing?
We help US-focused brands scale paid search, creative, and measurement.
