Free Tool — Zero Signup
Build perfect UTM tracking links instantly
Generate campaign URLs that track every click accurately in Google Analytics — every time.
UTM Link Builder
Fill in the fields below — required fields are marked with a blue dot.
Website URL
The full page URL you're driving traffic to.
Quick source presets
Campaign Sourceutm_source
Where your traffic comes from.
Campaign Mediumutm_medium
The marketing channel type.
Campaign Nameutm_campaign
Use lowercase with hyphens — no spaces.
Campaign Termutm_termOptional
Campaign Contentutm_contentOptional
What do each UTM parameter do?
🌐
utm_source
Where your traffic originates.
Examples:
googlefacebooknewsletter
📡
utm_medium
The marketing channel type.
Examples:
cpcsocialemailorganic
🎯
utm_campaign
Your specific campaign name.
Examples:
black-fridaybrand-q1retargeting
🔑
utm_term
The paid keyword for search ads.
Examples:
seo+agencyweb+design
🧪
utm_content
For A/B testing ads or links on the same page.
Examples:
hero-btnsidebar-v2