Case studies

Every case study on this page is built from the same source: Google Search Console data pulled directly from each client's property, covering a fixed before-and-after window with no cherry-picked date ranges. Kozan's clients grew organic clicks and impressions during active SEO engagements, and the numbers below are the same ones you'd see logging into the account yourself — no vanity metrics like social followers or blog pageviews, just search performance a business can trace to revenue.

The work spans industries where the buying decision is high-stakes and the competition for search visibility is intense: private healthcare clinics, aviation services, and — as Kozan's client roster grows — direct-to-consumer e-commerce brands. Two of the case studies below come from healthcare: MedLaunch, a healthtech company, and Erum Saba Medical Center, a private clinic in Sharjah. The third, Aeroworld International, is an aviation services company competing across four separate country markets at once. Each vertical has its own search behavior — a patient researches symptoms and providers differently than a business development director sourcing an MRO partner — and the strategy for each engagement was built around that difference rather than a one-size-fits-all SEO checklist.

The results are specific and time-bound. Erum Saba Medical Center went from 107 organic clicks a month to 3,270 in six months — a 31x increase — with impressions climbing from 2,990 to 58,700, starting from a website that had essentially no organic search presence before December 2025, and without a single link-building campaign. MedLaunch grew from 109 clicks to 1,090 in four months, a 900% increase, while average position moved from 13.8 to 9.5 — off page two and onto the edge of page one. Aeroworld International went from zero organic clicks to 559 a month in six months, with impressions rising from 6 to 36,300, executed simultaneously across Pakistan, the UAE, the US, and Gambia rather than one market at a time.

Read any one of these in full and you'll find the same structure: the starting condition, the technical and content decisions made to fix it, the timeline those decisions played out on, and the verified numbers at the end. That's deliberate. A case study that only shows a chart tells you a result happened; it doesn't tell you whether that result is repeatable for your business. The goal is for a clinic owner, healthtech marketing lead, or aviation business development director to walk away understanding not just what changed, but why it changed and whether the same approach applies to their own market position.