SEO & content marketing

    SEO That Compounds Into Predictable Organic Revenue

    Technical SEO, content strategy, and GEO built for US brands that want organic traffic to become a reliable growth channel -- not a vanity metric.

    Overview

    SEO that compounds. We build the technical foundation, produce content that earns rankings, and optimize for AI search (GEO) so your brand surfaces wherever your buyers are looking -- not just on page one of Google.

    Further reading: Local SEO for doctors and clinics, How long does SEO take for a clinic, and what a healthcare SEO agency should actually deliver.

    3-6 moRanking Gains
    FullGA4 Attribution
    USMarket Focus

    Organic Channel Snapshot

    Organic Sessions (30d)28,400
    Keywords Ranking Top 10312
    Domain Rating41
    Organic Leads+94
    Cost per Organic Lead$31.20
    YoY Organic Growth+67%
    Tracking Active

    What's Included

    Every SEO channel, covered

    From technical audits to GEO-ready content -- Kozan manages the full SEO stack with clear targets and monthly performance visibility.

    ⚙️

    Technical SEO

    Site speed, crawlability, Core Web Vitals, structured data, and indexation -- the technical foundation that lets your content rank. We audit, fix, and monitor continuously.

    Foundation
    📄

    On-Page SEO

    Title tags, heading structure, internal linking, and content optimization for every priority page. Aligned to search intent, not just keyword density.

    Content Signals
    ✍️

    Content SEO

    Topic clusters, pillar pages, and supporting content mapped to your funnel. Written to rank in traditional search and cited by AI systems through GEO best practices.

    Organic Growth
    📍

    Local SEO

    Google Business Profile optimization, local citations, and geo-targeted content for brands serving specific US markets or multiple clinic and retail locations.

    Local Visibility
    🔗

    Link Building

    White-hat authority building through digital PR, editorial outreach, and niche-relevant placements. Quality over volume -- every link is defensible and trackable.

    Authority
    🤖

    GEO (AI Search)

    Structured content, citation-ready formatting, and schema markup to ensure your brand appears in ChatGPT, Perplexity, and Google AI Overviews as AI search grows.

    AI Visibility

    Specialized By Vertical

    SEO built for your industry

    Generic SEO playbooks don't work. Kozan brings vertical-specific knowledge to every engagement -- the keywords, content style, and conversion metrics differ by industry.

    01

    DTC E-Commerce

    Category page optimization, product schema, and content clusters for DTC brands targeting US buyers. SEO structured to drive purchase intent, not just traffic volume.

    Category SEOProduct SchemaContent ClustersUS Traffic

    Read: TikTok Shop vs Instagram Shop for DTC Brands

    02

    Healthcare & Private Clinics

    Patient-acquisition SEO for private practices -- local search, condition-specific content, and schema markup for healthcare providers. HIPAA-aware content strategy aligned to your patient journey. See our healthcare clinic SEO page for more detail.

    Local SearchMedical ContentPatient AcquisitionHIPAA-Aware

    Read: Why Is My Clinic Not Ranking on Google?

    03

    Aviation

    Search visibility for aviation service providers targeting US operators, MRO buyers, and charter clients. Niche keyword strategy, technical content, and authority building in a low-volume, high-intent market.

    Aviation KeywordsTechnical ContentHigh-IntentB2B SEO

    Read: Aviation Lead Generation - How to Win Clients Online

    What compounding SEO looks like in numbers

    +67%Organic growth YoY
    3xLower CPL vs paid
    FullGA4 attribution

    How We Work

    From audit to scaling -- a clear process

    Every SEO engagement starts with understanding your business goals, competitive position, and current search footprint -- not a generic keyword list.

    STEP 01

    SEO Audit & Opportunity Mapping

    Full technical, on-page, and competitor audit. We identify indexation issues, content gaps, backlink weaknesses, and GEO readiness -- then rank opportunities by impact and effort.

    STEP 02

    Strategy & Roadmap

    Monthly content plan, technical fix priority list, and link building targets agreed upfront. Every action is tied to ranking and traffic milestones -- not billable hours.

    STEP 03

    Execution & Attribution Setup

    Content production, technical fixes, and outreach run in parallel. GA4 and Search Console configured so you see organic performance tied to real business outcomes from day one.

    STEP 04

    Report, Refine & Scale

    Monthly performance reporting against agreed KPIs. We refine based on ranking data, traffic trends, and conversion signals -- and scale what is working.

    Client Results

    Real outcomes from compounding SEO

    "

    Within six months of working with Kozan, our clinic pages were ranking for the exact search terms our patients use. New patient inquiries from organic search more than doubled.

    Erum Saba Medical Center · esmc.co+110% Organic Leads

    "

    We had almost no organic presence when we started with Kozan. Within three months our impressions went from 21k to 236k and organic search is now our fastest-growing patient acquisition channel.

    MedLaunch · medlaunch.health+1,013% Impressions

    See more client outcomes in our portfolio.

    Case Studies

    SEO results from live campaigns

    Real Google Search Console data from active Kozan-managed SEO engagements. No projections -- numbers pulled directly from client dashboards.

    MedLaunch · medlaunch.health

    Google Search Console -- 3-month comparison, US

    Active

    Content SEO and technical SEO for a healthtech SaaS brand targeting US clinic operators and healthcare decision-makers. Kozan managed blog clusters, solution page optimisation, and on-page structure across 145 indexed pages.

    Impressions
    21.2k236k
    +1,013%
    Organic Clicks
    95656
    +590%
    Avg Position
    14.28.8
    5.4 spots better
    145 pages indexed and ranking in US searchTop page: 8,073 impressions for patient acquisition keywords6 topic clusters covering patient care, practice growth, and solutionsOverall position moved from 14.2 to 8.8 in 3 months
    Erum Saba Medical Center · esmc.co

    Google Analytics 4 -- Jan - May 2026 comparison

    Active

    SEO and content strategy for a UAE-based private clinic targeting patients through organic search. Organic search overtook direct as the dominant traffic channel and lifted total engaged sessions -- turning the site into a consistent patient acquisition asset.

    Organic Sessions
    1,4152,006
    +41.77%
    Organic Traffic Share
    34.6%53.2%
    Now #1 channel
    Engaged Sessions
    9531,275
    +33.79%
    Organic search overtook direct as the #1 traffic source63.56% engagement rate on organic sessionsAverage session time 1 min 15 secOrganic Social sessions also up 14%

    Pricing

    Simple, transparent SEO pricing

    Monthly retainers scoped to your market and goals. Final pricing depends on competition, content volume, and the number of locations -- book a call for an exact quote.

    New

    Starter

    Best for clinics with no SEO foundation

    $199/mo
    • Keyword research
    • Google Business Profile optimization and monthly posting
    • MedicalOrganization schema setup and validation
    • On-page optimization for up to 3 key service pages
    • Monthly Google Search Console reporting
    • Dedicated SEO manager

    Local SEO

    Founding Client Rate - 3 spots remaining
    $399/mo
    • Keyword research
    • On-page optimization
    • Google Business Profile
    • 20 monthly blog posts
    • 1 monthly backlink (~$50 each, included)
    • Technical SEO audit
    • Competitor analysis
    • Dedicated SEO manager
    ⭐ Most Popular

    Growth SEO

    Founding Client Rate - 2 spots remaining
    $899/mo
    • Keyword research
    • On-page optimization
    • Google Business Profile
    • 30 monthly blog posts
    • 3 monthly backlinks (~$60 each, included)
    • Technical SEO audit
    • Competitor analysis
    • Dedicated SEO manager

    Enterprise SEO

    $1,999/mo
    • Keyword research
    • On-page optimization
    • Google Business Profile
    • 45 monthly blog posts
    • 6 monthly backlinks (~$80 each, included)
    • Technical SEO audit
    • Competitor analysis
    • Dedicated SEO manager

    Founding client rates are available to a limited number of new clients while spots remain. Standard rates apply after founding spots are filled. Final scope confirmed after a short discovery call. All prices in USD.

    Free Tool

    Not sure where your SEO stands?

    Answer 15 yes/no questions and get a score out of 100 plus a prioritized action plan -- free, no signup required.

    Run Your Free Scorecard

    Common questions about SEO services

    Can't find your answer? Book a free strategy call and we'll walk through your specific situation.

    Technical fixes and on-page improvements can show movement within 4-8 weeks. Meaningful organic traffic and ranking gains typically take 3-6 months, depending on your domain authority, competitive landscape, and content velocity. We set realistic milestones upfront so you know what to expect at each stage.

    Yes. We often conduct full audits for brands transitioning from another agency or bringing SEO in-house. We identify what has been done, what is working, and where gaps exist -- then build from there without disrupting what is already performing.

    Generative Engine Optimization (GEO) is the practice of optimizing your content to be cited and referenced by AI systems like ChatGPT, Perplexity, and Google AI Overviews. As AI-generated answers capture more search intent, brands that are not structuring content for AI citation are losing organic visibility. We integrate GEO into every SEO engagement.

    Yes. Content strategy and production are built into our SEO service. We identify high-intent topics your audience is searching for, map them to your funnel, and produce content designed to rank, convert, and earn citations from AI systems. Content volume is scoped per engagement.

    Yes -- and running both together is where we see the strongest results. Paid search data informs which keywords convert before you commit organic resources, and organic content reduces your long-term cost per acquisition. We manage Google Ads separately at /services/google-ads-management and can coordinate both channels under one strategy.

    Get Started

    Ready to turn organic search into predictable revenue?

    Book a free strategy call. We will audit your current SEO, identify the highest-impact opportunities, and outline what a compounding organic growth engagement looks like for your business.