In four months, we took MedLaunch from 109 organic clicks to 1,090. Impressions went from 24,400 to 407,000. Average position moved from 13.8 to 9.5, off page two and onto the edge of page one.
Here is exactly what we did, the real Google Search Console data behind it, and what we are doing next.
| Metric | Before (Dec 2025 - Feb 2026) | After (Mar 2026 - Jun 2026) | Change |
|---|---|---|---|
| Clicks | 109 | 1,090 | +900% |
| Impressions | 24,400 | 407,000 | +1,568% |
| Avg. Position | 13.8 | 9.5 | -4.3 positions |
| Avg. CTR | 0.4% | 0.3% | -0.1pp |
Quick Answer
How did MedLaunch go from 109 to 1,090 organic clicks in four months? Through a sequenced programme: full technical audit, keyword research, new service pages, a complete schema stack, 40 blog posts a month (now sustained at 10), and guest posts across 100 healthtech sites. The result: 900% more clicks and 1,568% more impressions.
Key Takeaways
- Clicks grew 10x from 109 to 1,090 while impressions grew 16.7x from 24,400 to 407,000, over Dec 2025 to Jun 2026.
- Average position moved from 13.8 to 9.5, off page two and onto the edge of page one, in four months.
- The 40-posts-a-month push has settled into a sustained cadence of 10 posts a month, maintaining ground rather than tapering.
- CTR dropped to 0.3% because the site now ranks for 16x more queries - more surface area means lower average CTR even as clicks grew 10x.
- High-impression buyer-intent queries like "patient acquisition" (1,705 impressions) still earn almost no clicks - the next phase is title and meta description optimisation.
- The combination of on-page, technical, and off-page work produced the growth - no single lever alone would have moved the needle this fast.
Table of Contents
- The Starting Point
- What We Actually Did
- The Results
- What's Working: The Query-Level Wins
- What We're Doing Next
- Frequently Asked Questions
The Starting Point
MedLaunch was technically indexed but practically invisible: an average position of 13.8 put it on page two of Google for most terms, pulling just 109 clicks and 24,400 impressions over the December 2025 to February 2026 baseline. Decent enough to know something was working. Nowhere near enough to call it a growth engine.
That is the gap we were brought in to close.
Quick note on how patient acquisition cost changed over this period: As organic clicks grew 10x while SEO investment stayed fixed, the patient acquisition cost dropped significantly. That is the compounding dynamic we describe in our guide to organic PAC.
What We Actually Did
We ran a sequence of six steps, each building on the one before it: technical audit, keyword research, new service pages, schema markup, a 40-posts-a-month content push (now sustained at 10), and guest posting across 100 healthtech sites.
The Audit (Early March)
We started with a full technical and content audit of medlaunch.health, covering crawl issues, content gaps, and on-page structure. This is always step one, because it tells you where you are actually losing ground before you start adding anything new. Try our SEO audit scorecard for a 27-question diagnostic covering the same areas.
Keyword Research (Mid March)
Once the audit was done, we went looking for the keywords with the best combination of search volume and winnable difficulty, the terms MedLaunch's audience was actually typing into Google, not just the ones that sounded good in a strategy deck.
New Service Pages (Late March)
With the keyword research in hand, we planned and built new service pages structured directly around that demand. Instead of guessing what MedLaunch should rank for, we built pages around what people were already searching for.
Schema Markup
Alongside the service page rollout, we implemented a full schema stack across the site, including Organization and MedicalOrganization schema for the core business entity, MedicalWebPage schema on health-related content, FAQPage schema on pages with patient and user questions, and BreadcrumbList schema for site structure. For a complete breakdown of every schema type and the correct implementation order, see the schema markup for medical practices guide. This does not move rankings by itself, but it gives Google (and increasingly, AI search systems) a much clearer, more structured picture of what MedLaunch is and does, which matters for how confidently a search engine surfaces you.
40 Blog Posts a Month, Now Sustained at 10 (April Onward, Ongoing)
Starting in April, we built out 40 blog posts a month, each one tied back to the service pages and keyword research from the previous steps. This was not volume for volume's sake. Every post had a target keyword and a specific service page it was meant to support and link back to. That initial 40-a-month push has since settled into an ongoing cadence of 10 posts a month, maintaining and building on the ground gained rather than tapering off entirely.
If you are evaluating the cost of a program like this against the growth it produced, the numbers tell a clear story. Our healthcare SEO services are built around the same methodology. For context on what to look for in a healthcare SEO partner and what a specialist agency should actually deliver, those guides cover the evaluation process in detail.
Guest Posting Across 100 Healthtech Sites (Ongoing)
In parallel, we ran an off-page authority campaign, securing guest posts across 100 healthtech-related websites. Content and schema tell Google what you are. Off-page signals tell Google, and everyone, that you are worth trusting. Doing both at once is why the ranking movement here was as fast as it was.
The Results
Here is the direct before-and-after, Dec 2025 - Feb 2026 versus Mar 2026 - Jun 2026.
| Metric | Before | After | Change |
|---|---|---|---|
| Clicks | 109 | 1,090 | +900% (10x) |
| Impressions | 24,400 | 407,000 | +1,568% (16.7x) |
| Average position | 13.8 | 9.5 | Moved off page two |
| Average CTR | 0.4% | 0.3% | -0.1pp |
GSC Trend Data: A Google Search Console performance chart would go here showing the clicks and impressions lines bending upward from March through June, with the steepest climb between April and May when the content program reached full output. The impression line rises faster than the click line, which is the pattern you expect when a site is winning visibility for a rapidly expanding set of terms.
CTR note: CTR dropped because MedLaunch is now ranking for a much larger, broader set of queries, many of them higher up the funnel, which naturally pulls the average down even as total clicks grew tenfold. More surface area, more visibility, means a lower average CTR even while the actual number of people clicking through went up 10x. That is not a red flag. That is what ranking for 16x more search queries looks like in the numbers.
What's Working: The Query-Level Wins
Four buyer-intent queries are already showing real impression volume: "patient acquisition" at 1,705 impressions, "ai medical receptionist" at 1,319, "patient flow solutions" at 993, and "patient follow-up management" at 268.
These are exactly the kind of buyer-intent terms you would want a healthtech company ranking for. Which brings us to what is next.
What We're Doing Next
Here is the honest read on the data: MedLaunch is now ranking for the right terms. The next lever is not more keywords, it is converting the impressions we have already earned into clicks.
Right now, those high-impression queries above are getting almost no clicks, just 1 click each, despite thousands of impressions. That is not a content problem, it is a title-and-meta-description problem, and possibly a content-match problem: the page might be ranking for the query without fully answering what the searcher actually wants. Our next phase is going back through these specific pages, rewriting titles and meta descriptions to better match search intent, and tightening the content itself so the click-through follows the ranking.
Ranking is the hard part. This next stage is about not leaving clicks on the table now that the rankings are there.
Sources Cited in This Article
No external citations in this post - first-party case study data only (Google Search Console data from Kozan's own engagement).
Frequently Asked Questions
How long did it take to see results?
The curve started bending upward within the first 6 to 8 weeks of the audit and keyword research phase, and kept accelerating as the content and off-page work compounded through April and May. This was not an overnight spike. It was a steady build that is still climbing.
What made the biggest difference, content volume or technical SEO?
Honestly, neither alone would have moved the needle this fast. The audit and schema work gave Google a clean, structured site to crawl and understand. The 40 posts a month, now sustained at 10, gave it a steady stream of targeted content. The guest posting built off-page trust. Isolate any one of those and you would see slower, smaller gains. The combination is what produced a 10x click increase and a 16.7x impression increase in four months. Compare this with the clinic case study, where on-page and technical work alone delivered 31x growth without link building.
Why did CTR go down if clicks went up?
Because the site is now ranking for far more queries than before, 16x more impressions, many of them broader or higher up the funnel. That naturally lowers the average CTR even as the absolute number of clicks grows substantially. Total clicks matter more than average CTR when your query footprint is expanding this fast.
Is this kind of growth realistic for other healthcare or healthtech sites?
The exact numbers depend on where a site is starting from and how competitive its space is, but the approach (audit, keyword-driven service pages, sustained content production, schema implementation, and off-page authority building) is repeatable. It is the same playbook we run for other healthcare and healthtech clients. Browse all case studies to see different approaches.
Why did content production drop from 40 posts a month to 10?
Once the initial content gap was closed and rankings began compounding, the same growth could be sustained with far less volume by focusing on higher-quality, more targeted posts. Publishing 40 posts a month was a deliberate front-loaded push to establish topical authority quickly. Maintaining that pace indefinitely is rarely necessary or cost-effective once the foundation is in place.
What role did guest posting play compared to on-site content?
Guest posting built off-page authority and backlink trust that on-site content alone cannot generate, complementing rather than replacing the 40 monthly posts. On-site content targeted specific keywords and answered patient questions directly, while guest posts signaled credibility to Google from outside sources. Both worked together, and removing either one would likely have slowed the overall growth curve.
Did the schema and audit work alone explain the 10x click increase?
No single element explains it alone; the schema and audit work gave Google a clean, well-structured site to crawl and understand, which is necessary but not sufficient on its own. The 10x click increase came from the combination of that technical clarity with sustained content production and off-page authority building working together over four months.
How does a healthtech company's SEO differ from a single clinic's SEO?
A healthtech company typically needs to demonstrate credibility to both individual patients and the clinic or practice customers it sells to, so content often has to serve two distinct audiences at once. Service pages, case studies, and content proving real-world outcomes carry more weight than they would for a single clinic, since B2B buyers evaluate the business itself, not just the treatment.
Want to see what a focused SEO push could do for your practice? Take the free Digital Marketing Scorecard for a 2-minute baseline, or book a free audit. We will show you exactly where the opportunity is, the same way we found it for MedLaunch.
